Touchpoints for the elderly, Betzenberg

In the Kaiserslautern district of Betzenberg in Rhineland Palatinate, support was provided by establishing a touchpoint. As a first step, a public relations campaign was launched with the aid of an advertising agency and across various media channels.

Developed by the Department of Urban Sociology at the University of Kaiserslautern, the organisation and implementation of a future lab formed the key component of the plan.

Once the lab was in place, moderated, high-visibility meetings were held with local residents. The outcomes from these meetings were then used to develop and implement initial projects.

Address

Willy-Brandt-Platz 1, 67657 Kaiserslautern, Germany